Coca-cola launched their 2018’s summer campaign with custom packings containing images of the top 9 Brazilian pop music artists (such as Anitta, Luan Santana, Pabllo Vittar etc). The public had a site to vote for their favorites and, the 3 most voted would record an exclusive single together.

To spread the campaign’s reach, they’ve reached for Spotify as their media platform. Through Spotify, we were responsible for creating the advertising page.

We’ve created a site for the users to connect using their Spotify account where they could choose 3 top artists of their preferences. Once it was done, the algorithm generated an exclusive playlist with the chosen artists ordered by the most popular songs that matched each user’s personal habits inside the platform.

Johnnie Walker released their new logo. It’s the 5th version of the striding man in over 110 years of the drink’s existence. To celebrate it, they launched a campaign to celebrate each change to the brand, with special posters, boxes and packings.

They called Spotify and we’ve helped them to assemble a simple platform that allowed the users to create personal playlists with songs from the decades when the logo had previously changed. When the users connected to the site, we've collected the top artists of the chosen decade ordering all songs by their top hits, according to the user’s taste, to generate a playlist that really had an impact for each user (like the uniqueness of Johnnie Walker in their lives).

We’ve achieved an easy navigation with a very precise algorithm that, particularly, the 1970’s and 1996’s playlist are two of my favorites in all of the campaigns we developed for Spotify.

The campaign had such a huge result for the company’s brand that they’ll use our algorithm for the Mexico’s campaign.

You can take a look at the responsive prototype: Responsive Prototype (HTML/CSS/JS)

As usual in every World Cup event (at least in Brazil), McDonald’s created for Russia 2018 an specific set of sandwiches according to the teams classified for the competition. There were 7 sandwiches for different countries each day and the Brazil’s hamburger for everyday.

Using Spotify as one of their vehicles, we created an ad page that changed according to the sandwich of the day, allowing the user to connect and generate a playlist for every country.

Everyday, for every user, it was generated a different playlist according to their habits on the platform and the top artists of the country of the weekday. If the user had already generated one playlist the week before, we’d make a completely different one with different songs for the new playlist.

At the end of the process, the user got a coupon with special deals to use it in the nearest McDonald’s.

You can take a look at the Marvel mobile prototype: Responsive Prototype (HTML/CSS/JS)

Onix, GM’s car, was one of the main sponsors of 2018's Lollapalooza Brazil, owning their own stage with great names like Liam Gallagher, Imagine Dragons, Lana del Rey and others. GM had set an exclusive event called #OnixDay where their clients were invited to the concert of 3 main artists of the line up one day before the beginning of the festival.

In order to spread the event's reach, Spotify and Casion were responsible for creating a website that helped clients getting ready for the show, where they were able to create their own playlists with the artists of Onix stage combined with the their music preferences.

Users enjoyed so much their playlists and the solution was so well-accepted by GM that they changed the official website of #OnixDay for ours.

You can take a look at the responsive prototype: Responsive Prototype (HTML/CSS/JS)